Video Sponsorship
Below is the suite of our display advertising products. We use industry standard dimensions for our display advertising on the LAist website to showcase your brand in a reputable, safe and viewable environment. Our specifications are designed with respects to the Interactive Advertising Bureau (IAB), the industry standard for digital advertising across the online advertising ecosystem.
LAist.com - Ad Specs
LAist.com
LAist Expandable Video Banner
- Standard Display Banners: 300x250
- Looping/Animation: None
- Format: HTML5
- Requirements: MP4, Vimeo or YouTube Video in 16:9 ratio, max 2.71MB file size, 30 seconds or less
- 300x250 Background Image
- Logo w/transparent background
- Copy (font/CTA)
- Must be user initiated
- Sound muted on load - 3rd Party Tracking: 1 x 1 impression Tracking only
- Lead Time: 10 Business Days
For more information about video sponsorship opportunities, please contact us.
AD SPECS
Digital Specifications
LEAD TIME AND TRAFFICKING
- Assets should be provided to your Account Executive no later than 10 business days prior to launch
- Although we will make every attempt to deliver on time, assets given late may cause a launch delay
- Assets that do not meet specifications may cause launch delays and interfere with delivery
TAGGING GUIDELINES
- Use of 3rd Party tags must be Google Ads Manager certified
- 4th Party pixels not accepted
GENERAL REQUIREMENTS
- All audio scripts will be voiced by SCPR talent
- Survey recruitments of any kind are not permitted, unless requested with strict approval prior
- Promotion of Ad-Blocking services are not permitted
- SCPR reserves the right to reject creative using elements that may be deemed distracting or offensive