Display Sponsorship

Below is the suite of our display advertising products. We use industry standard dimensions for our display advertising on KPCC and LAist websites to showcase your brand in a reputable, safe, and viewable environment. Our specifications are designed with respects to the Interactive Advertising Bureau (IAB), the industry standard for digital advertising across the online advertising ecosystem.

LAist.com - KPCC.org - Ad Specs

LAist.com

LAist Medium Rectangle

• Standard Display Banners:
  Standard Resolution 300x250 / High Resolution 600x500
• Looping/Animation: if applicable - 15 seconds (2 loops max)
• Format: GIF, JPG, PNG or HTML5
• Static File Size: 150KB
• HTML5 Size: Initial Load Size - 150KB, up to 2.2 MB
  * initial plus subsequent/polite loads
• Requirements: Creatives with partially black or white backgrounds must have a visible border of a contrasting color
  * we recommend different versions of creative to help prevent ad fatigue
• 3rd Party Tracking: We can accept ad-served tags, or 1 x 1 impression Tracking with image asset
• Lead Time: 10 Business Days

LAist Half-Page Unit

• Standard Display Banners:
  Standard Resolution 300x250 / High Resolution 600x500
• Looping/Animation: if applicable - 15 seconds (2 loops max)
• Format: GIF, JPG, PNG or HTML5
• Static File Size: 150KB
• HTML5 Size: Initial Load Size - 150KB, up to 2.2 MB
  * initial plus subsequent/polite loads
• Requirements: Creatives with partially black or white backgrounds must have a visible border of a contrasting color
  * we recommend different versions of creative to help prevent ad fatigue
• 3rd Party Tracking: We can accept ad-served tags, or 1 x 1 impression Tracking with image asset
• Lead Time: 10 Business Days

LAist Lower Leaderboard

• Standard Display Banners: 728x90 / 1456x180
• Looping/Animation: if applicable - 15 seconds (2 loops max)
• Format: GIF, JPG, PNG or HTML5
• Static File Size: 150KB
• HTML5 Size: Initial Load Size - 150KB, up to 2.2 MB
  * initial plus subsequent/polite loads
• Requirements: Creatives with partially black or white backgrounds must have a visible border of a contrasting color
  * we recommend different versions of creative to help prevent ad fatigue
• 3rd Party Tracking: We can accept ad-served tags, or 1 x 1 impression Tracking with image asset
• Lead Time: 10 Business Days

LAist Expandable Video Banner

• Standard Display Banners: 300x250
• Looping/Animation: None
• Format: HTML5
• Requirements: MP4, Vimeo, YouTube Video in 16:9 ratio, max 2.71MB file size, 30 seconds or less
  - 300x250 Background Image
  - Logo w/transparent background
  - Copy (font/CTA)
  - Must be user initiated
  - Sound muted on load
  - DEMO: https://bit.ly/2UEM27X
• ‍3rd Party Tracking: 1 x 1 impression Tracking only
• ‍Lead Time: 10 Business Days

For more information on sponsorship opportunities, contact us.

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KPCC.org

KPCC Medium Rectangle

• Standard Display Banners:
  Standard Resolution 300x250 / High Resolution 600x500
• Looping/Animation: if applicable - 15 seconds (2 loops max)
• Format: GIF, JPG, PNG or HTML5
• Static File Size: 150KB
• HTML5 Size: Initial Load Size - 150KB, up to 2.2 MB
  * initial plus subsequent/polite loads
• Requirements: Creatives with partially black or white backgrounds must have a visible border of a contrasting color
  * we recommend different versions of creative to help prevent ad fatigue
• 3rd Party Tracking: We can accept ad-served tags, or 1 x 1 impression Tracking with image asset
• Lead Time: 10 Business Days

KPCC Mobile Leaderboard

• Standard Display Banners:
  Standard Resolution 300x250 / High Resolution 600x500
• Looping/Animation: if applicable - 15 seconds (2 loops max)
• Format: GIF, JPG, PNG or HTML5
• Static File Size: 150KB
• HTML5 Size: Initial Load Size - 150KB, up to 2.2 MB
  * initial plus subsequent/polite loads
• Requirements: Creatives with partially black or white backgrounds must have a visible border of a contrasting color.
  * we recommend different versions of creative to help prevent ad fatigue
• 3rd Party Tracking: We can accept ad-served tags, or 1 x 1 impression Tracking with image asset
• Lead Time: 10 Business Days

For more information on sponsorship opportunities, contact us.

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