Display Sponsorship

Below is the suite of our display advertising products. We use industry standard dimensions for our display advertising on KPCC and the newly redesigned LAist websites to showcase your brand in a reputable, safe, and viewable environment. Our specifications are designed with respects to the Interactive Advertising Bureau (IAB), the industry standard for digital advertising across the online advertising ecosystem.

LAist.com - KPCC.org - Ad Specs

LAist Leaderboard

• Standard Display Banners: 728x90 / 1456x180
• Looping/Animation: if applicable - 15 seconds (2 loops max)
• Format: GIF, JPG, PNG or HTML5
• Static File Size: 150KB
• HTML5 Size: Initial Load Size - 150KB, up to 2.2 MB
  * initial plus subsequent/polite loads
• Requirements: Creatives with partially black or white backgrounds must have a visible border of a contrasting color
  * we recommend different versions of creative to help prevent ad fatigue
• 3rd Party Tracking: We can accept ad-served tags, or 1 x 1 impression Tracking with image asset
• Lead Time: 10 Business Days

LAist Super Leaderboard

• Standard Display Banners: 970x90 / 1940x180
• Looping/Animation: if applicable - 15 seconds (2 loops max)
• Format: GIF, JPG, PNG or HTML5
• Static File Size: 150KB
• HTML5 Size: Initial Load Size - 150KB, up to 2.2 MB
  * initial plus subsequent/polite loads
• Requirements: Creatives with partially black or white backgrounds must have a visible border of a contrasting color
  * we recommend different versions of creative to help prevent ad fatigue
• 3rd Party Tracking: We can accept ad-served tags, or 1 x 1 impression Tracking with image asset
• Lead Time: 10 Business Days

LAist Half-Page Unit

• Standard Display Banners:
  Standard Resolution 300x600 / High Resolution 600x1200
• Looping/Animation: if applicable - 15 seconds (2 loops max)
• Format: GIF, JPG, PNG or HTML5
• Static File Size: 150KB
• HTML5 Size: Initial Load Size - 150KB, up to 2.2 MB
  * initial plus subsequent/polite loads
• Requirements: Creatives with partially black or white backgrounds must have a visible border of a contrasting color
  * we recommend different versions of creative to help prevent ad fatigue
• 3rd Party Tracking: We can accept ad-served tags, or 1 x 1 impression Tracking with image asset
• Lead Time: 10 Business Days

LAist Portrait

• Standard Display Banners: 300x1050 / 600x2100
• Looping/Animation: if applicable - 15 seconds (2 loops max)
• Format: GIF, JPG, PNG or HTML5
• Static File Size: 150KB
• HTML5 Size: Initial Load Size - 150KB, up to 2.2 MB
  * initial plus subsequent/polite loads
• Requirements: Creatives with partially black or white backgrounds must have a visible border of a contrasting color
  * we recommend different versions of creative to help prevent ad fatigue
• 3rd Party Tracking: We can accept ad-served tags, or 1 x 1 impression Tracking with image asset
• Lead Time: 10 Business Days

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LAist Billboard

(Not for rotational media, only takeovers)

• Standard Display Banners: 970x250 / 1940x500
• Looping/Animation: if applicable - 15 seconds (2 loops max)
• Format: GIF, JPG, PNG or HTML5
• Static File Size: 150KB
• HTML5 Size: Initial Load Size - 150KB, up to 2.2 MB
  * initial plus subsequent/polite loads
• Requirements: Creatives with partially black or white backgrounds must have a visible border of a contrasting color
  * we recommend different versions of creative to help prevent ad fatigue
• 3rd Party Tracking: We can accept ad-served tags, or 1 x 1 impression Tracking with image asset
• Lead Time: 10 Business Days

LAist Medium Rectangle

• Standard Display Banners:
  Standard Resolution 300x250 / High Resolution 600x500
• Looping/Animation: if applicable - 15 seconds (2 loops max)
• Format: GIF, JPG, PNG or HTML5
• Static File Size: 150KB
• HTML5 Size: Initial Load Size - 150KB, up to 2.2 MB
  * initial plus subsequent/polite loads
• Requirements: Creatives with partially black or white backgrounds must have a visible border of a contrasting color
  * we recommend different versions of creative to help prevent ad fatigue
• 3rd Party Tracking: We can accept ad-served tags, or 1 x 1 impression Tracking with image asset
• Lead Time: 10 Business Days

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LAist Expandible Video Banner

• Standard Display Banners: 300x250
• Looping/Animation: None
• Format: HTML5
• Requirements: MP4, Vimeo, YouTube Video in 16:9 ratio, max 2.71MB file size, 30 seconds or less
  - 300x250 Background Image
  - Logo w/transparent background
  - Copy (font/CTA)
  - Must be user initiated
  - Sound muted on load
  
• ‍3rd Party Tracking: 1 x 1 impression Tracking only
• ‍Lead Time: 10 Business Days

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For more information on sponsorship opportunities, contact us.

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KPCC Medium Rectangle

• Standard Display Banners:
  Standard Resolution 300x250 / High Resolution 600x500
• Looping/Animation: if applicable - 15 seconds (2 loops max)
• Format: GIF, JPG, PNG or HTML5
• Static File Size: 150KB
• HTML5 Size: Initial Load Size - 150KB, up to 2.2 MB
  * initial plus subsequent/polite loads
• Requirements: Creatives with partially black or white backgrounds must have a visible border of a contrasting color
  * we recommend different versions of creative to help prevent ad fatigue
• 3rd Party Tracking: We can accept ad-served tags, or 1 x 1 impression Tracking with image asset
• Lead Time: 10 Business Days

KPCC Mobile Leaderboard

• Standard Display Banners:
  Standard Resolution 300x50 / High Resolution 600x100
  Standard Resolution 300x250 / High Resolution 600x500

• Looping/Animation: if applicable - 15 seconds (2 loops max)
• Format: GIF, JPG, PNG or HTML5
• Static File Size: 150KB
• HTML5 Size: Initial Load Size - 150KB, up to 2.2 MB
  * initial plus subsequent/polite loads
• Requirements: Creatives with partially black or white backgrounds must have a visible border of a contrasting color.
  * we recommend different versions of creative to help prevent ad fatigue
• 3rd Party Tracking: We can accept ad-served tags, or 1 x 1 impression Tracking with image asset
• Lead Time: 10 Business Days

For more information on sponsorship opportunities, contact us.

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