Display

Display Sponsorship

Below is the suite of our display advertising products. We use industry standard dimensions for our display advertising on LAist.com and the LAist.com/radio (formerly KPCC.org) websites to showcase your brand in a reputable, safe, and viewable environment. Our specifications are designed with respects to the Interactive Advertising Bureau (IAB), the industry standard for digital advertising across the online advertising ecosystem.

LAist.com - LAist.com/radio - Ad Specs

LAist.com

IAB Standard Banners

Standard Display Banners: 300x50, 300x250, 300x600, 300x1050, 728x90, 970x90, 970x250
Looping/Animation: if applicable - 15 seconds (2 loops max)
Format: GIF, JPG, PNG or HTML5
*HTML5 must be embedded with clickTag for proper click tracking
*Max File Size: 100kb
Requirements: Creatives with partially black or white backgrounds must have a visible border of a contrasting color
* we recommend different versions of creative to help prevent ad fatigue
3rd Party Tracking: We can accept ad-served tags, or 1 x 1 impression Tracking with image asset
3rd Party-Served Rich Media File Size: 150kb max initial load, up to 2.2 MB subsequent
Lead Time: 10 Business Days

For more information on sponsorship opportunities, contact us.

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AD SPECS

Digital Specifications

LEAD TIME AND TRAFFICKING

Assets should be provided to your Account Executive no later than 10 business days prior to launch
Although we will make every attempt to deliver on time, assets given late may cause a launch delay
Assets that do not meet specifications may cause launch delays and interfere with delivery

TAGGING GUIDELINES

Use of 3rd Party tags must be Google Ads Manager certified
4th Party pixels not accepted

GENERAL REQUIREMENTS

All audio scripts will be voiced by SCPR talent
Survey recruitments of any kind are not permitted, unless requested with strict approval prior
Promotion of Ad-Blocking services are not permitted
SCPR reserves the right to reject creative using elements that may be deemed distracting or offensive

Messaging Standards

DIGITAL SPONSORSHIP MAY INCLUDE

Description of a product, service or event that is not overly promotional
Price and value information
Offers, discounts and tracking language such as a promo code
Award wins and nominations
Business information such as location, contact info and event dates
Mission language or an established corporate slogan

DIGITAL SPONSORSHIP MAY NOT INCLUDE

Overly promotional or comparative language
Language that implies a close relationship between SCPR and the sponsor
Health claims
Tobacco or cannabis products
Offensive or suggestive language
Support or opposition to a political candidate or ballot initiative
Expression or viewpoint on a controversial issue
Ads designed to mimic site content

All digital sponsorship is subject to approval by SCPR/LAist; SCPR reserves the right to reject any ad based on content or images.