Audio Sponsorship

Below is the suite of our audio advertising products. Whether it’s Broadcast, Livestream or Podcasts, you can be assured your message will reach our audience.

Broadcast - Livestream - On Demand: Podcast - Ad Specs

Broadcast

Radio credits on KPCC are voiced by station talent and connect with public radio listeners all over Southern California.

For more information on broadcast sponsorship opportunities, please contact us.

Livestream

The livestream pre-roll is voiced by station talent and connects with public radio listeners who listen to KPCC online, on a desktop, through the mobile app, via 3rd party vendors (iHeart app, Tune-in app, etc.) and on smart speakers (Alexa, Google Play).  The pre-roll runs at the beginning of a listening session and is paired with a 300x250 companion banner on the KPCC Apps and Desktop.

KPCC's Livestream at KPCC.org and in the KPCC iOS app
KPCC Livestream :15 Pre-Roll

Audio, no video - must be served with a 300x250/600x500 static display unit

  • Visuals: 300x250 (+ 600x500 alternate) .jpg for app and web
  • Looping/Animation: 15s for Pre-Roll
  • Format: N/A
  • File Size: N/A
  • Requirements: Audio script is read by SCPR talent
  • 3rd Party Tracking: 1 x 1 impression Tracking only if available
  • Lead Time: 10 Business Days

For more information on sponsorship opportunities, contact us.

On Demand: Podcast

Each month, 343K people listen to KPCC & LAist Studios podcasts. They listen at home, in their car, at work, on the go. For brands, that means the opportunity to align with us in an uncluttered environment where your brand’s voice stands out.

LAist Studios Podcasts
California City Podcast
California Love Podcast
Hollywood The Sequel Podcast
Servant Of Podcast Pocast
  • Recorded Audio Length:
    :15s for Pre-Roll
    :30s max for Mid-Roll
  • Requirements: Copy created in partnership with client and produced by LAist Studios
    - Copy must follow our FCC copy guidelines
    - Messaging on podcasts are read after the opening phrase “Podcast supporters include…”
    * We follow IAB v.2.0 Guidelines for our podcast downloads and ad impression reporting
  • 3rd Party Tracking: 1 x 1 impression Tracking only if available
  • Lead Time: 10 Business Days

For more information on sponsorship opportunities, contact us.

KPCC SoCal Podcast Suite

The SoCal Podcast Suite offers sponsorship opportunities on the podcasts of Southern California Public Radio flagship program AirTalk and Take Two. AirTalk host Larry Mantle leads daily, lively and in-depth discussions of city news, politics, science, entertainment, the arts and more. Take Two provides daily news, culture and conversation straight out of Southern California Public Radio with host A Martínez — fresh conversations about music, movies, fashion, sports, parenting, technology and more.

  • Recorded Audio Length:
    :15s for Pre-Roll
    :30s max for Mid-Roll
  • Requirements: Copy created in partnership with client and produced by LAist Studios
    - Copy must follow our FCC copy guidelines
    - Messaging on podcasts are read after the opening phrase “Podcast supporters include…”
    * We follow IAB v.2.0 Guidelines for our podcast downloads and ad impression reporting
  • 3rd Party Tracking: 1 x 1 impression Tracking only if available
  • Lead Time: 10 Business Days

For more information on sponsorship opportunities, contact us.

KPCC Entertainment Podcast Suite

The KPCC Entertainment Podcast Suite offers sponsorship opportunities on the podcasts of Southern California Public Radio entertainment programs The Frame and FilmWeek. Hosted by long time LA film writer John Horn, The Frame includes daily conversations with the people at the center of the creative universe in the world of film, TV, art and music. On FilmWeek, KPCC’s Larry Mantle reviews the latest film releases, interviews filmmakers and discusses various aspects of the industry with a rotating cast of film critics, such as Justin Chang (Variety), Amy Nicholson (LA Weekly), Lael  Loewenstein (Variety) and Peter Rainer (Christian Science Monitor).  

  • Recorded Audio Length:
    :15s for Pre-Roll
    :30s max for Mid-Roll
  • Requirements:
    Copy created in partnership with client and produced by LAist Studios
    - Copy must follow our FCC copy guidelines
    - Messaging on podcasts are read after the opening phrase “Podcast supporters include…”
    * We follow IAB v.2.0 Guidelines for our podcast downloads and ad impression reporting
  • 3rd Party Tracking: 1 x 1 impression Tracking only if available
  • Lead Time: 10 Business Days

For more information on sponsorship opportunities, contact us.


AD SPECS

Digital Specifications

LEAD TIME AND TRAFFICKING

TAGGING GUIDELINES

GENERAL REQUIREMENTS

Messaging Standards

DIGITAL SPONSORSHIP MAY INCLUDE

DIGITAL SPONSORSHIP MAY NOT INCLUDE

All digital sponsorship is subject to approval by SCPR (KPCC/LAist); SCPR reserves the right to reject any ad based on content or images.