Audio Sponsorship
Below is the suite of our audio advertising products. Our mix of terrestrial radio, live stream radio for smart phones and smart speakers, and on-demand audio via podcasts assure that our listeners can engage wherever they are – and your message will reach them.
Broadcast - Livestream - On Demand: Podcast - Ad Specs
Broadcast
Radio credits on LAist 89.3 are voiced by station talent and connect with public radio listeners all over Southern California.
For more information on broadcast sponsorship opportunities, please contact us.
Livestream
The livestream pre-roll is voiced by station talent and connects with public radio listeners who listen to LAist 89.3 online, on a desktop, through the mobile app, via 3rd party vendors (iHeart app, Tune-in app, etc.) and on smart speakers (Alexa, Google Play). The pre-roll runs at the beginning of a listening session and is paired with a 300x250 companion banner on the LAist iOS and Android Apps.
LAist 89.3 Livestream :15 Pre-Roll
Audio, no video - must be served with a 300x250/600x500 static display unit
- Visuals: 300x250 (+ 600x500 alternate) .jpg for app and web (64kb max file size)
- Looping/Animation: 15s for Pre-Roll
- Format: N/A
- File Size: N/A
- Requirements: Audio script is read by SCPR talent
- 3rd Party Tracking: 1 x 1 impression Tracking only if available
- Lead Time: 10 Business Days
For more information on sponsorship opportunities, contact us.
On Demand: Podcast
Each month, 343K people listen to LAist 89.3 & LAist Studios podcasts. They listen at home, in their car, at work, on the go. For brands, that means the opportunity to reach the LAist audience in an uncluttered environment where your brand’s voice stands out.
LAist Studios Podcasts & Limited Series
- Recorded Audio Length:
:15s for Pre-Roll
:30s max for Mid-Roll - Requirements: Copy created in partnership with client and produced by LAist Studios
- Copy must follow our FCC copy guidelines
- Messaging on podcasts are read after the opening phrase “Podcast supporters include…”
* We follow IAB v.2.0 Guidelines for our podcast downloads and ad impression reporting - 3rd Party Tracking: 1 x 1 impression Tracking only if available
- Lead Time: 10 Business Days
For more information on sponsorship opportunities, contact us.
LAist 89.3 Podcast Suite
The LAist 89.3 Podcast Suite offers sponsorship opportunities on the podcasts AirTalk and FilmWeek. On AirTalk, LAist’s Larry Mantle leads daily, lively and in-depth discussions of city news, politics, science, entertainment, the arts and more. On FilmWeek, LAist’s Larry Mantle reviews the latest film releases, interviews filmmakers and discusses various aspects of the industry with a rotating cast of film critics, such as Justin Chang (Variety), Amy Nicholson (LA Weekly), Lael Loewenstein (Variety) and Peter Rainer (Christian Science Monitor).
- Recorded Audio Length:
:15s for Pre-Roll
:30s max for Mid-Roll - Requirements:
Copy created in partnership with client and produced by LAist Studios
- Copy must follow our FCC copy guidelines
- Messaging on podcasts are read after the opening phrase “Podcast supporters include…”
* We follow IAB v.2.0 Guidelines for our podcast downloads and ad impression reporting - 3rd Party Tracking: 1 x 1 impression Tracking only if available
- Lead Time: 10 Business Days
For more information on sponsorship opportunities, contact us.
AD SPECS
Digital Specifications
LEAD TIME AND TRAFFICKING
- Assets should be provided to your Account Executive no later than 10 business days prior to launch
- Although we will make every attempt to deliver on time, assets given late may cause a launch delay
- Assets that do not meet specifications may cause launch delays and interfere with delivery
TAGGING GUIDELINES
- Use of 3rd Party tags must be Google Ads Manager certified
- 4th Party pixels not accepted
GENERAL REQUIREMENTS
- All audio scripts will be voiced by SCPR talent
- Survey recruitments of any kind are not permitted, unless requested with strict approval prior
- Promotion of Ad-Blocking services are not permitted
- SCPR reserves the right to reject creative using elements that may be deemed distracting or offensive