Audio Sponsorship

Below is the suite of our audio advertising products. Whether it’s Broadcast, Livestream or Podcasts, you can be assured your message will reach our audience.

Broadcast - Livestream - On Demand: Podcast - Ad Specs

Broadcast

Radio credits on KPCC are voiced by station talent and connect with public radio listeners all over Southern California.

For more information on broadcast sponsorship opportunities, please contact us.

Livestream

The livestream pre-roll is voiced by station talent and connects with public radio listeners who listen to KPCC online, on a desktop, through the mobile app, via 3rd party vendors (iHeart app, Tune-in app, etc.) and on smart speakers (Alexa, Google Play).  The pre-roll runs at the beginning of a listening session and is paired with a 300x250 companion banner on the KPCC iOS and Android Apps.

KPCC Livestream :15 Pre-Roll

Audio, no video - must be served with a 300x250/600x500 static display unit

  • Visuals: 300x250 (+ 600x500 alternate) .jpg for app and web (64kb max file size)
  • Looping/Animation: 15s for Pre-Roll
  • Format: N/A
  • File Size: N/A
  • Requirements: Audio script is read by SCPR talent
  • 3rd Party Tracking: 1 x 1 impression Tracking only if available
  • Lead Time: 10 Business Days

For more information on sponsorship opportunities, contact us.

On Demand: Podcast

Each month, 343K people listen to KPCC & LAist Studios podcasts. They listen at home, in their car, at work, on the go. For brands, that means the opportunity to align with us in an uncluttered environment where your brand’s voice stands out.

LAist Studios Podcasts
Wild from LAist Studios
Servant Of Podcast Pocast
California City Podcast
Norco 80 Podcast
California Love Podcast
Yeah No, I'm Not OK
  • Recorded Audio Length:
    :15s for Pre-Roll
    :30s max for Mid-Roll
  • Requirements: Copy created in partnership with client and produced by LAist Studios
    - Copy must follow our FCC copy guidelines
    - Messaging on podcasts are read after the opening phrase “Podcast supporters include…”
    * We follow IAB v.2.0 Guidelines for our podcast downloads and ad impression reporting
  • 3rd Party Tracking: 1 x 1 impression Tracking only if available
  • Lead Time: 10 Business Days

For more information on sponsorship opportunities, contact us.

KPCC Podcast Suite

The KPCC Podcast Suite offers sponsorship opportunities on the podcasts of Southern California Public Radio programs AirTalk and FilmWeek. On AirTalk KPCC’s Larry Mantle leads daily, lively and in-depth discussions of city news, politics, science, entertainment, the arts and more. On FilmWeek, KPCC’s Larry Mantle reviews the latest film releases, interviews filmmakers and discusses various aspects of the industry with a rotating cast of film critics, such as Justin Chang (Variety), Amy Nicholson (LA Weekly), Lael  Loewenstein (Variety) and Peter Rainer (Christian Science Monitor).  

  • Recorded Audio Length:
    :15s for Pre-Roll
    :30s max for Mid-Roll
  • Requirements:
    Copy created in partnership with client and produced by LAist Studios
    - Copy must follow our FCC copy guidelines
    - Messaging on podcasts are read after the opening phrase “Podcast supporters include…”
    * We follow IAB v.2.0 Guidelines for our podcast downloads and ad impression reporting
  • 3rd Party Tracking: 1 x 1 impression Tracking only if available
  • Lead Time: 10 Business Days

For more information on sponsorship opportunities, contact us.


AD SPECS

Digital Specifications

LEAD TIME AND TRAFFICKING

TAGGING GUIDELINES

GENERAL REQUIREMENTS

Messaging Standards

DIGITAL SPONSORSHIP MAY INCLUDE

DIGITAL SPONSORSHIP MAY NOT INCLUDE

All digital sponsorship is subject to approval by SCPR (KPCC/LAist); SCPR reserves the right to reject any ad based on content or images.