Email

Email Sponsorship

Below are examples of our email advertising products. We use industry standard dimensions for our display advertising on LAist email newsletters to showcase your brand in reputable, safe and viewable environments.

LAist Daily - LAist Ticket Tuesday - LAist Weekender - Retake - Ad Specs

How To LA (HTLA) & Top 5

Our daily newsletters, How To LA and Top 5, on the latest local news is sent out twice a day, which means twice the opportunity for exposure for your marketing and brand campaigns.

Delivered twice a day (AM & PM) to our largest and most engaged email audience Monday-Friday, these newsletters feature a curated set of the day’s top stories, with links to read more

Specs

A dynamically inserted sponsor ad below that section, within content
Static Display Banners: 970x250
Impression based buy

For more information about opportunities, please contact us.

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LAist - Ticket Tuesday

Our weekly online member ticket giveaway to arts and cultural events. Due to the nature of this being member-exclusive the audience list is highly actionable.

Specs

Static Banner: 600x400
Custom copy and ticket giveaway link

View a sample Ticket Tuesday newsletter

For more information about opportunities, please contact us.

LAist - Best Things To Do

A newsletter sent every Monday and Thursday for you to discover L.A. events, dining, outdoor hikes, nightlife, and occasional ticket giveaways.

Specs

Static Display Banners: 300x50
Static Display Banners: 300x250

For more information about opportunities, please contact us.

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AD SPECS

Digital Specifications

LEAD TIME AND TRAFFICKING

Assets should be provided to your Account Executive no later than 10 business days prior to launch
Although we will make every attempt to deliver on time, assets given late may cause a launch delay
Assets that do not meet specifications may cause launch delays and interfere with delivery

TAGGING GUIDELINES

Use of 3rd Party tags must be Google Ads Manager certified
4th Party pixels not accepted

GENERAL REQUIREMENTS

All audio scripts will be voiced by SCPR talent
Survey recruitments of any kind are not permitted, unless requested with strict approval prior
Promotion of Ad-Blocking services are not permitted
SCPR reserves the right to reject creative using elements that may be deemed distracting or offensive

Messaging Standards

DIGITAL SPONSORSHIP MAY INCLUDE

Description of a product, service or event that is not overly promotional
Price and value information
Offers, discounts and tracking language such as a promo code
Award wins and nominations
Business information such as location, contact info and event dates
Mission language or an established corporate slogan

DIGITAL SPONSORSHIP MAY NOT INCLUDE

Overly promotional or comparative language
Language that implies a close relationship between SCPR and the sponsor
Health claims
Tobacco or cannabis products
Offensive or suggestive language
Support or opposition to a political candidate or ballot initiative
Expression or viewpoint on a controversial issue
Ads designed to mimic site content

All digital sponsorship is subject to approval by SCPR/LAist; SCPR reserves the right to reject any ad based on content or images.