Our Audience
Southern California Public Radio (SCPR) is a member-supported public radio and multi-platform media network recognized nationally as a leader in public service journalism and civic engagement.
SCPR’s flagship station, 89.3 KPCC-FM (kpcc.org), is the most listened-to public radio news service in Southern California. The network’s five stations (89.3 KPCC-FM in Los Angeles and Orange County, 89.1 KUOR-FM in the Inland Empire, 90.3 KVLA-FM in the Coachella Valley, 89.9 FM in Santa Barbara, and 89.5 KJAI Ojai in Ventura County) serve the diverse communities of Southern California with award-winning local news coverage, the most NPR content available anywhere in the region, and signature public radio programs from APM, the BBC and PRI.
LAist (laist.com) is the network’s award-winning website that combines in-depth local coverage with unique insights into life in the Los Angeles metropolitan area. LAist Studios (laiststudios.com), a brand extension of LAist, is a dedicated podcast development and production studio that furthers SCPR’s commitment to premium on-demand audio storytelling with a uniquely Los Angeles point-of-view driven by representation.
1.33M Monthly Unique Users
- P25-44^
- Skews female^
- Median HH Income $90,840*
- Social media followers
Facebook - 174K
Twitter - 786.4K
Instagram - 25.4K
DIGITAL NEWS
674,300 Weekly Cume
- P25-64 (median age - 42)
- Skews male
- College grads with $100K+ in income
- Median HH Income $130,000
- 75,000 members
NEWSROOM
(on-air)
290,000 Monthly Uniques
- P25-64 (median age - 41)^
- Skews male^
- Median HH Income $139,000*
- 1.83M livestream sessions/month
- Social media followers:
Facebook - 91K
Twitter - 118.4K
Instagram - 19.9K
DIGITAL NEWS
(news and livestream)
* LOS ANGELES (Metro Survey Area) SCARBOROUGH R1 2020: JAN19-JAN20 ADULTS 25-64Source Redbird/LAist User Survey (n = 984)
^ Source: LOS ANGELES (Metro Survey Area) SCARBOROUGH R1 2020: JAN19-JAN20 ADULTS 25-64