Our Audience

Southern California Public Radio (SCPR) is a member-supported public radio and multi-platform media network recognized nationally as a leader in public service journalism and civic engagement.

SCPR’s flagship station, LAist 89.3 (formerly KPCC), is the most listened-to public radio news service in Southern California. The network’s five stations (89.3 KPCC-FM in Los Angeles and Orange County, 89.1 KUOR-FM in the Inland Empire, 90.3 KVLA-FM in the Coachella Valley, 89.9 FM in Santa Barbara, and 89.5 KJAI Ojai in Ventura County) serve the diverse communities of Southern California with award-winning local news coverage, the most NPR content available anywhere in the region, and signature public radio programs from APM, the BBC and PRI.

LAist (laist.com) is the network’s award-winning website that combines in-depth local coverage with unique insights into life in the Los Angeles metropolitan area. LAist Studios (laiststudios.com) is a dedicated podcast development and production studio that furthers SCPR’s commitment to premium on-demand audio storytelling with a uniquely Los Angeles point-of-view driven by representation.

89.3 FM

600,000+ Weekly Cume
  • P25-64 (median age - 42)
  • Skews male
  • College grads with $100K+ in income
  • Median HH Income $130,000
  • 75,000 members
  • 1.5M livestream sessions/month



1.2M Average Monthly Page Views
  • P25-44^
  • Skews female^
  • Median HH Income $90,840*
  • Social media followers
    Facebook - 174K
    Twitter - 786.4K
    Instagram - 25.4K



465,000 Average Monthly Page Views
  • P25-64 (median age - 41)^
  • Skews male^
  • Median HH Income $139,000*


LAist Studios

1M Average Monthly Downloads
  • P25-64 (median age - 34)^


* LOS ANGELES (Metro Survey Area) SCARBOROUGH R1 2020: JAN19-JAN20 ADULTS 25-64Source Redbird/LAist User Survey (n = 984)

^ Source:  LOS ANGELES (Metro Survey Area) SCARBOROUGH R1 2020: JAN19-JAN20 ADULTS 25-64

For more information, please contact us.