Sponsorship Blog

LAist Studios to Launch Norco ’80 Podcast

LAist Studios, the Los Angeles-based podcast studio behind Apple’s Our Favorites Podcast of 2020 selection California Love, is about to launch the next production – Norco ’80.  

This limited series true-crime story is based on the bestselling book by Peter Houlahan and hosted by Latino USA producer Antonia Cereijido.  Norco ’80 recounts the events of May 1980 when five heavily-armed young men, inspired by an apocalyptic religious movement, attempted to rob a Southern California bank.  The robbers were discovered, several law enforcement agencies gave chase, and the resulting getaway turned towns along the route into war zones.  Part caper, part human drama, part cautionary tale.

Norco ’80 – launched January 11, 2021.

Publishes weekly.

10 episodes.


Apple Names LAist Studio's California Love Best of 2020

Our LAist Studios podcast California Love has been recognized as an Apple Podcast favorite of 2020!  We are thrilled and are celebrating by releasing our next podcast - Norco '80 - next week.

LAist Studios is a division of Southern California Public Radio with a mission to bring LA stories to the world. California Love with host Walter Thompson Hernandez does that so beautifully.

More on LinkedIn.


October 2020 Nielsen Data Shows Radio on the Road to Recovery, Los Angeles Market Rebounding

L.A. Nielsen Audio March - October PPM M-Su 6a-12M / Persons 6+ / Weekly Cume Persons

Los Angeles, November 5, 2020

Maybe you’ve noticed that Southern California roadways are not as smooth-sailing as they were a few months ago?  As people slowly return to work and more typical commute patterns, Nielsen PPM measurement devices are picking up the signal and noting the increase in radio listening.

RadioOnline.com has a great review of Nielsen’s research piece On the Road to Recovery withAM/FM Radio.  We have run this same data for the Los Angeles market across multiple demos.  As you can see, market reach is nearly at pre-pandemic levels with 95% recovery in KPCC’s key demos of A18-49 and A25-54.  Lastly, you’ll see that out-of-home listening is ticking back up…which means you’ll need to add some time to those quick drives to “everywhere” that you have come to enjoy over the past few months.

For more information about the 89.3 KPCC/NPR and LAist.com audiences, please reach out to our underwriting team through this link.

L.A. Nielsen Audio March - October 2020 PPM M-Su 6a-12M / Persons 18+ / Weekly Cume Persons

L.A. Nielsen Audio March - October 2020 PPM M-Su 6a-12M / Persons 18-49 / Weekly Cume Persons

L.A. Nielsen Audio March - October 2020 PPM M-Su 6am-12M / Persons 25-54 / Weekly Cume Persons

L.A. Nielsen Audio March - October 2020 PPM M-F 6a-7p / Persons 18+ / AQH Persons % by location

Southern California Public Radio (SCPR) is a member-supported public radio and multi-platform media network recognized nationally as a leader in public service journalism and civic engagement.

SCPR’s flagship station, 89.3 KPCC-FM (kpcc.org), is the most listened-to public radio news service in Southern California. The network’s five stations (89.3 KPCC-FM in Los Angeles and Orange County, 89.1 KUOR-FM in the Inland Empire, 90.3 KVLA-FM in the Coachella Valley, 89.9 FM in Santa Barbara, and 89.5 KJAI Ojai in Ventura County) serve the diverse communities of Southern California with award-winning local news coverage, the most NPR content available anywhere in the region, and signature public radio programs from APM, the BBC and PRI.

LAist (laist.com) is the network’s award-winning website that combines in-depth local coverage with unique insights into life in the Los Angeles metropolitan area. LAist Studios (laiststudios.com), a brand extension of LAist, is a dedicated podcast development and production studio that furthers SCPR’s commitment to premium on-demand audio storytelling with a uniquely Los Angeles point-of-view driven by representation.

For more information, please contact us.